Your conversations with The Almanac are never used to train AI models — ours, Anthropic’s, ElevenLabs’, or any other provider’s.
This is contractually locked in our Data Processing Agreements with Anthropic (the underlying conversational AI) and ElevenLabs (the voice synthesis layer). It is auditable. It is not negotiable. It applies equally to consumer subscribers and institutional pilot students.
We do not fine-tune models on user wellbeing data. We do not anonymise-then-train. We do not share transcripts with research partners without a separate, freshly obtained, time-bound consent. The conversation you have with The Almanac is yours, ends with you, and disappears with you if you ask.
The Almanac is a service operated by Conscious Wellness Collective Limited (company number 16976097), registered in England and Wales.
Registered office: Belmont Suite, Paragon Business Park, Chorley New Road, Bolton, Lancashire, BL6 6HG, United Kingdom.
For all privacy queries, contact our Data Protection Lead: privacy@thealmanac.co.uk (Matt Roper, founder and Data Protection Lead).
We are registered with the UK Information Commissioner's Office (ICO). Registration number: C1944247.
| Category | Examples | Why we hold it |
|---|---|---|
| Account data | Name (or chosen alias), email, optional mobile, optional Telegram chat ID | So we can reach you and the AI companion knows who it is talking to |
| Check-in data | Mood, sleep, energy values you submit each day | To learn your patterns and help you spot them |
| Conversation data | Messages between you and The Almanac (web, app, or Telegram) | To give continuity across days and weeks |
| Voice data | Voice recordings (if you speak) and transcripts | Processed by our voice partner (see Section 5). Not retained beyond the request unless you ask us to save it |
| Special category data | Health, mental wellbeing, recovery, sexuality, religious or political beliefs you choose to share | Processed under your explicit consent — see Section 3 |
| Form and document data | Forms, letters, photos you upload for us to help complete | Only to perform the task you asked for. Deleted within 30 days unless you save it |
| Reminders and nudges | Things you ask us to remind you about, your preferred nudge times | So we send the right nudge at the right time |
| Technical data | IP address, browser type, pages visited | Security and basic site analytics. Logs retained 90 days. Not linked to your account. |
| Payment data | Subscription status, last 4 digits of card. Full card details live with Stripe | To take subscription payments. We never see or store full card numbers. |
Some of what you share with The Almanac is special category data under the UK GDPR (Article 9): information about your health, mental wellbeing, sexuality, religious or political beliefs, or recovery from substance use.
We process this data on the basis of your explicit consent, which you give at signup through a clearly separate consent checkbox. The consent is freely given, specific, informed, and unambiguous, as the UK GDPR requires.
You can withdraw this consent at any time by deleting your account or emailing privacy@thealmanac.co.uk. Withdrawal does not affect processing that was lawful before withdrawal.
We treat special category data with extra care:
We use a small number of third-party processors to operate The Almanac. Your data only goes to them when needed to provide the service. Each has a Data Processing Agreement in place with us:
| Provider | What they receive | Where | Safeguards |
|---|---|---|---|
| Anthropic, PBC (Claude API) | Your message text when the AI companion generates a reply. Not used to train Anthropic's models. | United States | UK Addendum to EU SCCs + signed DPA |
| ElevenLabs, Inc. | Text we convert to speech, and any voice you record for transcription. Processed and discarded; not retained beyond the request. | United States | UK Addendum to EU SCCs + signed DPA |
| Stripe Payments UK, Ltd. | Subscription status, payment card details, billing address | United Kingdom (with limited US transfers) | UK adequacy / SCCs + bundled DPA |
| Telegram FZ-LLC | Your chat messages and ID, only if you choose to use Telegram as a channel | Global (BVI) | Optional channel — covered by Telegram's own privacy policy |
| Hostinger International, Ltd. | Our application hosting infrastructure (Cloud VPS in UK) | United Kingdom | Signed DPA + UK-located storage |
| Elavon Financial Services DAC (security partner) | Payment processing security review and compliance support | Ireland | EU adequacy + signed DPA |
We do not sell your data. We do not share it with advertisers or data brokers. Ever.
We notify registered users by email at least 14 days before adding a new sub-processor. The current list always lives at this URL.
You have the right to:
To exercise any of these rights, email privacy@thealmanac.co.uk. We respond within 30 days, often sooner. These rights are free to exercise.
Your data lives on a UK-located Cloud VPS, encrypted at rest, with HTTPS (TLS 1.3) in transit. Passwords are hashed using bcrypt with a per-user salt. Access to the underlying server is limited to the founder via SSH key with hardware-backed 2FA. All admin access is logged.
Backups are encrypted with restic and held on a separate UK VPS, also encrypted at rest. We test restore once a month.
If we ever have a data breach affecting your information, we will tell you within 72 hours and report it to the ICO as required by Article 33 of the UK GDPR.
The Almanac is not for users under 18. We do not knowingly collect data from anyone under 18. If you believe a child has signed up, please email privacy@thealmanac.co.uk and we will delete the account.
We use minimal cookies — just enough to keep you signed in and to remember your preferences. We do not use advertising trackers, third-party analytics that profile you, or any cookies that follow you across other sites. Full details: Cookie Policy.
Your data is primarily stored in the United Kingdom. Some processing happens in the United States (Anthropic Claude API and ElevenLabs voice processing).
These transfers are covered by the UK Addendum to the EU Standard Contractual Clauses (the ICO-approved mechanism for transfers to non-adequate jurisdictions), together with each processor's contractual commitment to UK GDPR equivalent protection. The relevant DPAs and SCCs are available on request.
The Almanac is built on large language models. Specifically, our AI companion responds using Anthropic's Claude model with our own prompt, persona, and safety layers wrapped around it. Your messages are sent to Claude in real time to generate each reply. Voice features use ElevenLabs to generate speech and to transcribe your voice.
Responses are generated, not retrieved. Each reply is the model's best statistical attempt at a helpful response to your message in context. The Almanac is not a clinician, not a therapist, not a doctor, not a lawyer. Its responses are not medical, legal, or financial advice.
For safety-critical situations (self-harm, suicide, child safeguarding, immediate violence) the AI is instructed to provide UK crisis resources and, where appropriate, our safety system may flag the conversation for human review by our Data Protection Lead. We do this to protect you. The human reviewer is bound by confidentiality.
You can ask at any time how a specific reply was generated, what data fed into it, and whether a human ever reviewed it. Email privacy@thealmanac.co.uk.
If we change anything material, we will email registered users at least 14 days before the change takes effect. The current version always lives at this URL with a "last updated" date at the top.
If you are not happy with how we handle your data, please email us first — we would like the chance to fix it. If you remain dissatisfied, you can complain to the Information Commissioner's Office at ico.org.uk or by phone on 0303 123 1113.